Tag Archives: steve_jobs

Interview with Jobs During Early NEXT Days

Check out this interesting video of Steve Jobs being interviewed in 1990 just after he had moved to NEXT. Here he sets out the computing landscape for the next 20 years and accurately predicts what we take for granted today:

  • a computer in every home
  • portable computers
  • the revolution of email
  • the internet
  • wireless networking
  • data in the cloud

But more interestingly, he describes the work done at NEXT completing the next generation ‘computing platform’, a robust software system that would allow developers to create software in 1/4 of the time typically required.  Of course what he’s referring to is Cocoa, the software framework that powers the majority of mobile software in 2011.  The object oriented principles pioneered at NEXT, based on Alan Kay’s SmallTalk, became Objective-C which went on to influence generations of programming languages.  The Cocoa class hierarchy we use today is still largely unchanged in terms of structure from its first release in 1989.

Steve Jobs

I hope amix will forgive me for copy/pasting his blog post wholesale, just a really nice collection of Jobsian moments.

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs 1

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

I was lucky — I found what I love to do early in life.

Steve Jobs 2

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

iPod

I’m the only person I know that’s lost a quarter of a billion dollars in one year. It’s very character-building.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

Next logo

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.

I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money.

iPad

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.

We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.

Steve with Apple

Bookmarks for May 19th through May 25th

Recommended reading

  • The Technium: 1,000 True Fans – A very inspiring piece that suggests that artists and small businesses creating their own products actually only need about 1000 true fans to generate a decent revenue
  • Mac & the iPad – Another really interesting and inspiring article about Steve Jobs, it gives an insight into his design process

Bookmarks for May 14th through May 16th

Recommended reading