Demian's Tech Blog » Marketing http://demianturner.com iPhone and other tech interests Sun, 25 Jul 2010 14:00:54 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Bookmarks for May 19th through May 25th http://demianturner.com/2010/05/bookmarks-for-may-19th-through-may-25th/ http://demianturner.com/2010/05/bookmarks-for-may-19th-through-may-25th/#comments Tue, 25 May 2010 18:00:07 +0000 demianturner http://demianturner.com/?p=360 Recommended reading

  • The Technium: 1,000 True Fans – A very inspiring piece that suggests that artists and small businesses creating their own products actually only need about 1000 true fans to generate a decent revenue
  • Mac & the iPad – Another really interesting and inspiring article about Steve Jobs, it gives an insight into his design process
]]> http://demianturner.com/2010/05/bookmarks-for-may-19th-through-may-25th/feed/ 0 What goes into building an iPhone game http://demianturner.com/2009/07/what-goes-into-building-an-iphone-game/ http://demianturner.com/2009/07/what-goes-into-building-an-iphone-game/#comments Thu, 09 Jul 2009 11:55:06 +0000 demianturner http://demianturner.com/?p=115 Dapple

Check out this detailed account from Streaming Colour about what went into developing Dapple, a top-selling game.  The developer gives a detailed account of the work involved included a week-by-week breakdown covering 27 weeks.

]]> http://demianturner.com/2009/07/what-goes-into-building-an-iphone-game/feed/ 0 Improve Your Blog’s Reach & Search Rankings http://demianturner.com/2009/06/improve-your-blogs-reach-search-rankings/ http://demianturner.com/2009/06/improve-your-blogs-reach-search-rankings/#comments Thu, 25 Jun 2009 10:50:04 +0000 demianturner http://demianturner.com/?p=77 Here is some great advice from the SEOmoz site and their Trifecta tool:

Resources for Improving Blog Posts

Resources for Bringing Search Traffic to a Blog

Resources for Growing a Blog’s Popularity

]]> http://demianturner.com/2009/06/improve-your-blogs-reach-search-rankings/feed/ 0 More ideas for iPhone app promotion http://demianturner.com/2009/06/more-ideas-for-iphone-app-promotion/ http://demianturner.com/2009/06/more-ideas-for-iphone-app-promotion/#comments Wed, 24 Jun 2009 18:25:24 +0000 demianturner http://demianturner.com/?p=65 I will be adding to this list as I come across good ideas:

  1. get a sponsored listing over at  AppStore HQ ($10/wk)
  2. How to Market iPhone Apps
  3. Introduction to iPhone App Marketing
  4. release some of your promo codes on http://promodispenser.com
]]> http://demianturner.com/2009/06/more-ideas-for-iphone-app-promotion/feed/ 0 The Blackberry world by comparison:development, marketing and sales http://demianturner.com/2009/06/the-blackberry-world-by-comparisondevelopment-marketing-and-sales/ http://demianturner.com/2009/06/the-blackberry-world-by-comparisondevelopment-marketing-and-sales/#comments Tue, 23 Jun 2009 07:57:49 +0000 demianturner http://demianturner.com/?p=39 Podtrapper on BlackberryThanks to Versatile Monkey for an excellent and in-depth look at the world of Blackberry development, marketing and sales.  Some comparisons to the iPhone world – eye-opening.

]]> http://demianturner.com/2009/06/the-blackberry-world-by-comparisondevelopment-marketing-and-sales/feed/ 0 How Marketing Affects iPhone App Sales: Case Study http://demianturner.com/2009/06/how-marketing-affects-iphone-sales-case-study/ http://demianturner.com/2009/06/how-marketing-affects-iphone-sales-case-study/#comments Sat, 20 Jun 2009 10:08:41 +0000 demianturner http://demianturner.com/?p=27 iPhone Sales

Here’s another article by markj which explains how various marketing strategies affected sales of his iPhone app

]]> http://demianturner.com/2009/06/how-marketing-affects-iphone-sales-case-study/feed/ 0 iPhone Marketing Ideas http://demianturner.com/2009/06/iphone-marketing-ideas/ http://demianturner.com/2009/06/iphone-marketing-ideas/#comments Fri, 19 Jun 2009 10:50:22 +0000 demianturner http://demianturner.com/?p=3 Here’s are some great ideas on how to market your iPhone project.  Spotted in a LinkedIn group and suggested by Timothy Tripp:

  1. Give the apps away to all the review sites and popular iPhone blog sites. You get 50 promo/review keys for each app. Maximize the return on those by putting them in the hands of someone who can get the word out.
  2. Try cross-licensing with other non-competing development companies.
  3. Offer to give a link to their product page if they reciprocate.
  4. If you don’t already have this feature, put a “Send to a friend” button on your apps, then when an existing user taps this generate an email with a link to the AppStore in it.
  5. Look into PurpleTalk – a link exchange program with other developers, embedded ad system and community site. This might be exactly what you need to get some low cost exposure.
  6. File an enhancement request with Apple asking for them to add many more categories to the app store and limit each app to one category. There are just too many apps in each category to ever hope to be found right now.
  7. File an enhancement request with Apple asking them to add an “App Genius” page as the home page of the App Store, that will continuously churn new apps in front of users, customized for that user based on other apps they’ve installed.
]]> http://demianturner.com/2009/06/iphone-marketing-ideas/feed/ 0 Resources for iPhone Marketing http://demianturner.com/2009/06/resources-for-iphone-marketing/ http://demianturner.com/2009/06/resources-for-iphone-marketing/#comments Fri, 19 Jun 2009 10:49:53 +0000 demianturner http://demianturner.com/?p=7 Thanks to Kathy Meyer for these tips from LinkedIn:

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